"there are three big trends afoot in financial planning:
Many progressive advisers have learnt how to offer a credible SMSF program to their suitable clients, often within a “fee for service” offering. There is an almost total overlap between SMSF equipped advisers and those that also provide direct equities advice to their clients (many of these advisers include direct equities as part of a portfolio including the best performing managed funds – the latter ideal for sectors that direct equities don’t provide an easy solution for, eg international, small cap, specific styles, etc). Those same advisers tend to a judicious use of structured products eg ASX listed instalments over the same shares that have been selected for direct investing, hybrid securities for the enhanced fixed income component, and maybe 100% protected investments for accumulators.
ETF’s are increasingly being used as part of the “core” of the investment portfolio, with direct equities and structured products sitting neatly in the “satellite” component. ....We focus on how to optimize the “core and satellite” approach, to deliver powerful benefits to clients and to your practice.
.....This year the media feasted on the numerous regulatory reviews of the financial planning industry. What we didn’t see, unfortunately, was any reasoned response from the progressive end of the planning industry or the fund managers that were the subject of the report. This is troubling, because as the many, many well trained and professional financial advisers that are thinking ahead of the curve know – keeping your clients happy and comfortable now includes attending to the performance of the investment portfolio. And in this regard, a good financial planner will be very well equipped to deliver exactly what their client’s want, and need.
Any adviser that succumbs to the mantra of the large fund managers (“investing is too complex” – “leave it to the professionals” – “planners should spend less time thinking about investing and more time cultivating new and existing clients to build a profitable business” etc etc) is ultimately destined to fail in their pursuit of a large and profitable business with quality clients and recurring revenues. The market is moving too quickly, and retail clients are becoming too well informed, to hide behind these orthodoxies any longer.
What we have seen over the last 5 years is the rapid recognition by many quality advisers that they have to re-think the way they do business, and that this extends to the investment portfolio and its construction. At the same time, for lots of reasons (some good, some less so) the mantra of “scalability” is still a key concept for advisers – and in the era of modern business systems, it does seem sensible to ensure that the investment process is scaleable and efficient to administer.
...We focus on the tools that progressive advisers are implementing in their practices: the use of a “core and satellite” approach to investing – and within that core, increasingly advisers are using Exchange Traded Funds to generate low cost beta, as well as to enhance the efficiency of the planner’s practice. The data showing the relevance of ETFs as beta generators just keeps on improving. The analysis in these pages shows just why it is that low cost ETFs are becoming an important part of the global investment landscape.
The core and satellite approach offers several benefits. Clients can get real focus on alpha generation, at the same time as keeping their beta generators running efficiently. The core and satellite approach allows advisers to implement the latest buzz word in investment management – by rotating between alpha generators, clients can benefit from DIY “portable alpha” in their portfolios. This means that the core of the portfolio can remain relatively unchanged for lengthy periods – with the risk budget, as well as the advisers time and management budget – being diverted to what the client will really value them for – the generation of outperformance. This meets the test of scalability, and once you have made the transition, seems to be easy for many of our planning clients to implement without significant change to the way their business runs.
2009 has closed with a sense of vibrancy for many, with quality advisers around the country rolling out a sophisticated value proposition to their client base. If you haven’t already done so, now is the time to think about how you can re-boot your practice and your clients’ portfolios. Core and satellite investing will be part of that approach; but don’t forget that if you are going to the trouble to change the way you do business, tell your clients what the benefits for them will be....."
